the company.
yeyo is built by Spucce Venture Studio. We build companies the way the future already imagines them. The model keeps the company small. Specialist partners make the can. Orders, customers and decisions come together on one platform. No factory of our own. No warehouse. No office full of people. The goal is to learn from every can sold. yeyo is the operating test.
yeyo is a drink venture from Spucce Venture Studio. One black can. A new way to build a business around the moments people share.
made for real moments.
The idea starts with a sugar-free drink with protein, caffeine and vitamins. For a workday, a gathering or a break between ideas. Beyond the standard can, the plan includes branded batches for companies, events and communities. The drink stays yeyo. The can carries their identity.
a studio behind the can.
Spucce Venture is a Swedish venture studio. It builds the infrastructure that helps small teams turn ideas into businesses. yeyo is its first physical venture test. Product, customer experience and operations are developed together. Each step helps the studio learn what works in the real world.
demand before stock.
The planned model uses orders to guide production batches. Taste feedback and repeat orders inform the next step. The studio is developing systems for sales, support, invoicing and follow-up. The aim is a focused business with less repetitive work. Production and launch plans are still being developed.
the people behind it.
- Robin Gallfounder & CEO · Spucce Venture
- Robin Gall leads the studio’s direction, partnerships and capital. His background includes a B.A. in Economic History and more than 15 years operating large-scale festivals.
The wider studio brings together technology, engineering and operations. Legal and commercial advisers support the work. yeyo draws on that shared experience rather than building every function from scratch.
